Australian Bureau of Meteorology to trial online advertising
May 9th, 2012 by Warwick HughesNews comes out on Federal Budget night – which we all know is a classic PR tactic to bury news that Govt preferred was not noticed. So when you want to go online and check your local forecast – that you have amply paid for with your taxes over the years – you might now be offered – who knows what desirable goods or services ? Time will tell.
Do we have any readers out there familiar with online adverising who could estimate some potential numbers for us and take a guess at the type of advertising we might be offered.
Note too that the BoM despite being the subject of at least two inquiries – garners another 40 staff at $120,000 each – $4.8million.
I have a letter from the Australian National Audit Office stating their – “…2011 Audit Work Program includes two potential audits on the Bureau of Meteorology.”
I see too that in Dec 1999 there was an audit of the BoM into Severe weather. Interesting to see no mention of “flash flooding” – yet flash flooding killed so many people near Toowoomba in early 2011. Despite flash flooding being noted around Toowoomba by various newspaper reports over the last 100 years.
Posted in BoM Australia | 1 Comment »
May 9th, 2012 at 11:32 am
Other met websites already carry ads, like the UK and NZ. I don’t particularly object, but who gets the money and what will it be spent on?
I wouldn’t read too much into the audits. If they are planned, they are routine. Just checking the books balance.