Starting sometime in 2009 the Canberra water utility ACTEW ran a TV advertisement showing a large crowd of people carrying 10 litre buckets of water and tipping the water into Googong Dam – which was less than 50% full in 2009. I thought at the time, “..what a waste of our money pushing this propaganda on us”.
For some factual background here is a graph showing annual water consumption for the ACT – ACTEW reports by financial year which in Australia ends on 30 June.
Canberrans have responded well to Govt water restrictions as this graphic shows – from pre-restriction levels of about 63GL per year, consumption dropped to an average 52 for 2004-2007, then from 2008-2010 has averaged 44.5.
We have had a wet 2010 in eastern Australia (particularly late in the year) and many dams are overflowing, including ACT dams.
Airport rainfall for calendar 2010 is 840mm with two weeks to run. Mercifully we have been spared the 2009 “bucket” TV advert for months now.
However in recent weeks a new ACTEW TV advertisement has burst forth. I have tried to record the audio and I am pretty sure this is the gist – but may not be exact wording. Please correct me if I get a point wrong.
If anybody could possibly ask a six year old to record a video clip for YouTube – please send me a copy.
Here is my best recording of the words spoken.